It’s a noisy world out there, and getting your message out is complicated. New technologies have made a worldwide audience available at nominal cost. But this has created an incredible amount of noise. It’s easier than ever for your message to get lost.
It’s not enough to be on the web. You need to be smart on the web. It’s no longer a gimmick or a luxury – it’s the environment.
Most of all, you need to focus on your business, confident that your web strategy is a solid part of your arsenal.
We can help.
We’ve planned and launched three major newspaper-related sites, reaching and maintaining No. 1 status in competitive categories. We’ve launched scores more smaller sites, for events, hyperlocal audiences, churches, schools, businesses and business and entertainment professionals.
Our passion is communication – enabling you to tell your story with powerful digital tools. And just as important, we help you hear the voice of your audience. Audience engagement is what will make your site a success, provide you with priceless customer relations, and tap you into the pulse of the internet.
We don’t just crank out web sites. We build in the experience and knowledge about what really attracts users and motivates them to return. We give your site full functionality and help you map out an ongoing web strategy.
Web Strategies for Businesses and Professionals
Your web site shouldn’t be a Yellow Pages ad. That just puts you in the pack. And you can’t buy your way into enough directories to stand out – at best, you can just keep up. That’s how directories keep selling – playing on fears of being left out. Let us show you web strategies to break out of this cycle.
Let’s get started. We’ll evaluate your old site free of charge, and give you an honest proposal for a makeover that will help your business grow. We’ll work with you on a modern site design optimized for search engines, and we’ll coach you in how to improve your search standing. We’ll bolt in powerful tools for your staff and your audience. And we’ll leave you with a content management system that’ll let you make updates and changes without calling in a web geek every time.
Web Strategies for Churches & Organizations
A church is far more than a Sunday sermon. Likewise, its web site should be more than the weekly bulletin. And a well-crafted web strategy can dramatically extend your services or ministry to your membership and the world at large, providing vital two-way conversation. It can also house a vibrant online community – sharing discussion, photos and “family” matters. Many large churches have created excellent web ministries. Perhaps you are intimidated by the cost or scope of these sites.
Contact us, and let’s discuss your church or organization’s web strategy. An organization focusing on the elderly has much different needs than a church filled with young families. We’ll evaluate your current site, and give you an honest proposal for a makeover that will help reflect your group’s specific needs. We’ll work with you on a modern site design with a content management system that’ll let you make updates and changes easily. And we’ll show you how to do it within your budget.
Consulting/Training
In the mid-1990s, there was a land-rush onto the internet. No one knew exactly what they were going to do with it, but they knew one thing for sure: they had to have a web site. The past 15 years have been, to a large extent, a trial and error experiment on one of the fastest-growing and disruptive technologies in history. Even major companies are still trying to figure it out, often with the help of dueling “experts.”
If you feel left behind, or are confused about the web – what works, what doesn’t, and what’s ahead – we can help with that. We’ve got straight talk and advice, based on solid experience, not the latest buzz. Our projects have been incorporated into college textbooks, and our owner has been a featured speaker for cutting-edge new media conferences and seminars.
A successful web strategy depends on your staff making it a priority – not by hiring whiz kids to whip up a cool site, but by adopting a corporate or organizational culture that understands the tools and dynamics of the site.
Contact us today to discuss how Dawnsinger can train and coach your managers and key staffers in successful internet principles.