Are you an individual, organization or business trying to decide what to do with an aging, static web site design? Are you trying to balance the benefits of a compelling, modern web site with the cost of paying expensive web developers to build and maintain it? It’s a common problem, and put off making much-needed to changes to their web site because of costs that can soar into thousands up-front, plus monthly upkeep fees or extra charges for any updates.
Unfortunately, rapid changes in technology – such as web browsers, mobile internet and search engines – require that you either bring your web site up to date or risk slipping away into obsolescence. That’s something you can’t afford.
Almost universally, your best choice – for cost vs. benefits, integration into your organization, and visibility to the world (search engine optimization) – is a web site content management system, commonly called a CMS.
What is a CMS?
Simply put, a content management system is a software platform that allows rapid and continual changes to a web site. Both the web site design and content can be changed quickly and easily by the owner. It allows a web publisher to focus on what makes the site meaningful: the content. It’s also one of the best ways to make a site attractive to search engines (more on that later) and thus create a stronger internet marketing presence.
And perhaps most important, it puts control of the website into your hands. You don’t have to be a code expert and you don’t have to have one on retainer. If you or your staff can write a Word document, you can update your web site.
We build new sites – and rebuild old ones – using the WordPress CMS platform, the most popular and fastest-growing platform on the web.
Almost all our clients have existing web sites that fall into one of two categories:
1) A hand-coded HTML or Flash site
2) A outdated “site-builder” website, a primitive form of CMS that is clunky, hard to update and has limited options for appearance or features.
A modern WordPress CMS site is fine-tuned for current web needs, highly customized for search engine visibility and built for ease of use by non-coders.